This book is a must-read for anyone studying or working in the field of service marketing. With its global perspective, it provides strategic insights that are especially relevant to those operating in international markets. The authors have structured the book around a marketing framework that reflects the current trends and challenges in the industry. Whether you're a student looking to gain a deeper understanding of services marketing or a professional seeking practical guidance, this book will equip you with the knowledge and tools you need to succeed in the global marketplace.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Paperback. Pub Date :2013-02-11 648 English Pearson Education For undergraduate courses in Service Marketing This title is a Pearson Global Edition The Editorial team at Pearson has worked closely with educators around the world to include. content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.