If the digital frontier feels like uncharted waters, "Get in the Boat: A Journey to Relevance" might be the guide you need. This isn't just about staying afloat in the tech industry; it's a call to action for technologists to become indispensable navigators in their business endeavors. It's for those who seek not just to understand the currents of digital change, but to steer their companies forward with confidence and shared vision.

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ARE YOU IN THE BOAT? Get in the Boat addresses the #1 issue preventing companies from realizing the value of digital transformation. Technology is an important element of any transformation—but the critical piece is the technologist , who bridges the gap from creation to reality. Unfortunately, many technologists are not perceived as relevant by business leaders, nor invited to participate in critical decisions. And their company suffers . This International Best Seller faces this challenge head-on, helping business leaders and technologists to have a bright future in the same boat. Amazon Reader “Get in the Boat…provides a practical, comprehensive framework for how technologists can connect their work to the process and business models of their companies.” “So rare to find a book that's not only a good read, but practical.” “This book teaches how to rewire the way you approach your work to ensure business relevance.”

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